SEO for Photographers and Gardeners Guide

This post was contributed by Local SEO Group, a bunch of seo experts who understand how modern SEO can have a real impact on businesses throughout the United Kingdom and beyond.

How does SEO work?

seo for gardeners and photographers

SEO (search engine optimisation) is the process of making a website list higher in a search result on a search engine results page. A search engine (such as Google, Bing or Yahoo) are websites that document information on different websites, so that they can then list that information for users, depending on what that user types into a search box.

The more relevant and trustworthy you are for a particular search term, the higher you will rank in the list, and so the more clicks you will get (and in theory, more customers).

You need a website to benefit from SEO, so if you don’t have one I recommend making one yourself or hiring a web design agency.

SEO for new websites can often take a year or more to take effect, whereas for an old site it may only take a few months to rank on page one for your target keyword phrases, making it an effective marketing technique.

Learn more about keyword research in this video:

Can you “SEO” your own website?

Yes you can definitely SEO your own website. There are certain things you can do right now to help yourself:

  1. Use WordPress – this CMS is built for SEO right out of the box, so it gives you the best chance of ranking.
  2. Install Yoast – the Yoast plugin enables you to monitor and optimise lots of SEO areas that are vital to ranking.
  3. Get links from suppliers and friends – if you know or have relationships with other businesses or websites, then get them to link to you. You may have to sponsor a place on their website in order to do this.
  4. Get a Google My Business Listing – it’s easy to apply for one, and once you verify it you can get listed in Google Maps.
  5. Free Directories – there are lots of free business directories that you can be listed on, to ensure you get some inbound links to your site.

How to do SEO for photographers?

Here are some key things to do for your photography SEO:

  1. GMB Category – make sure you pick all relevant photography related categories in your Google My Business account.
  2. Have “photography” in your domain name – this gives you a great chance of ranking highly.
  3. Add the city you’re in to your Page Title – this helps you rank for local results.
  4. Get links from photographer directories – there are lots online.
  5. Share your site in photography and locally relevant Facebook groups.

How to do SEO for gardeners?

Here are some important things to do for gardener SEO:

  1. GMB Category –  make sure you pick all gardener related categories in your backend.
  2. Have “gardener” in your domain name – this gives you a great chance of ranking highly.
  3. Add the city you’re in to your Page Title – this helps you rank for local results.
  4. Get links in gardening site directories, there are plenty online to choose from.
  5. Share it in gardener and local relevant Facebook groups.

Hopefully these tips have helped you understand more about what SEO is and how it can help your business.